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China SHENZHEN KINGWE-STAR OPTO-ELECTRONICS TECHNOLOGY CO, LTD.
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Η Shenzhen Kingwe-Star Opto-Electronics Technology Co., είναι μια εταιρεία που ειδικεύεται στην παραγωγή διαφημιστικών κρυστάλλινων φωτεινών κουτιών.
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Τελευταίες εταιρικές ειδήσεις για Anti-glare + High Color Rendering! New-Generation Commercial Light Boxes Become Chain Brands' First Choice
2025-12-09

Anti-glare + High Color Rendering! New-Generation Commercial Light Boxes Become Chain Brands' First Choice

.gtr-container_a1b2c3d4 { font-family: Verdana, Helvetica, "Times New Roman", Arial, sans-serif; color: #333; line-height: 1.6; padding: 16px; box-sizing: border-box; overflow-wrap: break-word; } .gtr-container_a1b2c3d4 .gtr-title { font-size: 18px; font-weight: bold; margin-bottom: 16px; text-align: left; color: #0056b3; } .gtr-container_a1b2c3d4 p { font-size: 14px; margin-bottom: 12px; text-align: left !important; } .gtr-container_a1b2c3d4 p:last-child { margin-bottom: 0; } .gtr-container_a1b2c3d4 .gtr-reporter { font-style: italic; color: #555; margin-bottom: 20px; } @media (min-width: 768px) { .gtr-container_a1b2c3d4 { max-width: 960px; margin: 0 auto; padding: 24px; } .gtr-container_a1b2c3d4 .gtr-title { font-size: 22px; margin-bottom: 24px; } .gtr-container_a1b2c3d4 p { font-size: 14px; margin-bottom: 16px; } } Anti-glare + High Color Rendering! New-Generation Commercial Light Boxes Become Chain Brands' First Choice Reporter: Doubao - The commercial display industry is witnessing a major upgrade driven by visual health and display effects. Recently, a new generation of commercial light boxes featuring anti-glare technology and high color rendering performance has successfully passed the International Visual Health Certification (IVHC), setting a new benchmark for the industry. With their outstanding eye protection and image reproduction capabilities, these light boxes have quickly become the preferred display solution for well-known chain brands in catering, cosmetics, and fashion retail. In a flagship store of a national coffee chain in Shenzhen, the newly installed anti-glare commercial light boxes have won unanimous praise from both customers and store staff. "Previously, the light boxes near the window would produce strong reflections under sunlight, making it impossible for customers to clearly see the drink menus. Now, even during the peak hours of noon, the menu content on the light boxes remains clearly visible without any dazzling feeling," said the store manager, Mr. Chen. A customer who often works in the store added, "I used to feel eye fatigue after reading the digital menu for a while, but the new light boxes are much more comfortable. The colors of the drink pictures are also more vivid, which makes me want to try new products." The dual advantages of anti-glare and high color rendering lie in the innovative integration of multiple core technologies. According to the technical team of the R&D enterprise, the new light boxes adopt a three-layer composite anti-glare panel, which uses nanometer-level matte coating and light diffusion technology to reduce the glare rate to less than 5%, far below the international standard of 15%. At the same time, the light boxes are equipped with high-color-rendering LED lamp beads with a color rendering index (CRI) of up to 98, which can restore the true colors of products with almost no color distortion. "Whether it's the delicate texture of cosmetic foundations, the bright hue of fashion clothing, or the fresh luster of pastries, the light boxes can present them as they are, helping consumers make more accurate purchasing decisions," the technical director explained. The International Visual Health Certification (IVHC) obtained by the light boxes is another key factor boosting their popularity. This certification, jointly initiated by international ophthalmological associations and display technology institutions, has strict evaluation criteria for factors such as blue light radiation, flicker frequency, glare degree, and color temperature stability. "Passing this certification means that the light boxes meet the highest international standards for visual health, which is particularly important for chain brands with a large number of stores and long business hours," said an expert from the China Commercial Display Industry Alliance. Data shows that after using these certified light boxes, the number of customer complaints related to "dazzling light" in the pilot stores of cooperative chain brands decreased by 91%, and the customer stay time in the display area increased by an average of 28%. The application value of the new-generation light boxes has been fully verified in multiple chain brand scenarios. A well-known cosmetics chain with over 500 stores nationwide has completed the replacement of light boxes in its key stores. The brand's marketing director, Ms. Lin, said, "Cosmetics pay great attention to color presentation. The high color rendering of the new light boxes can accurately restore the color of lipsticks and foundations, avoiding the problem of 'color difference between the display and the actual product' that often occurred before. The anti-glare feature also improves the shopping experience in stores with large glass curtain walls, and our product trial rate has increased by 35% since the replacement." In addition to excellent performance, the durability and energy efficiency of the new light boxes also meet the operational needs of chain brands. The anti-glare panel has strong scratch resistance and dustproof performance, reducing the frequency of daily maintenance. The built-in intelligent energy-saving chip can automatically adjust the brightness according to the ambient light, with a power consumption 25% lower than that of traditional commercial light boxes. A fashion retail chain calculated that replacing 200 stores with the new light boxes can save about 120,000 yuan in annual electricity and maintenance costs. Industry insiders predict that with the increasing awareness of visual health among consumers and the higher requirements of chain brands for display quality, the market penetration rate of anti-glare and high-color-rendering commercial light boxes will exceed 60% within the next two years. "The competition in the commercial display field is shifting from 'price competition' to 'value competition' centered on user experience. The new-generation light boxes that combine health, display effect and energy efficiency will become the core driving force for the upgrading of the commercial display industry," said Dr. Zhou, a senior researcher in the display technology field. It is learned that currently, more than 20 well-known chain brands including a leading fast-food brand and a national cosmetics retailer have signed long-term cooperation agreements with the R&D enterprise. The new-generation commercial light boxes are gradually being promoted in stores across the country, bringing a more comfortable and high-quality visual experience to the commercial consumption scene.
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Τελευταίες εταιρικές ειδήσεις για Intelligent Interactive Light Boxes Are Coming! Supermarket Shopping Experience Gets an Upgrade
2025-12-09

Intelligent Interactive Light Boxes Are Coming! Supermarket Shopping Experience Gets an Upgrade

.gtr-container_x7y2z9 { font-family: Verdana, Helvetica, "Times New Roman", Arial, sans-serif; line-height: 1.6; color: #333; padding: 15px; box-sizing: border-box; } .gtr-container_x7y2z9 p { font-size: 14px; margin-bottom: 1em; text-align: left !important; word-break: normal; overflow-wrap: break-word; } .gtr-container_x7y2z9 .gtr-title { font-size: 18px; font-weight: bold; margin-bottom: 1.5em; color: #0056b3; text-align: left; } .gtr-container_x7y2z9 .gtr-reporter { font-size: 14px; font-style: italic; color: #555; margin-bottom: 1.5em; } .gtr-container_x7y2z9 .gtr-highlight { font-weight: bold; color: #007bff; } @media (min-width: 768px) { .gtr-container_x7y2z9 { max-width: 960px; margin: 20px auto; padding: 25px 40px; } .gtr-container_x7y2z9 .gtr-title { font-size: 18px; } } Intelligent Interactive Light Boxes Are Coming! Supermarket Shopping Experience Gets an Upgrade Reporter: Doubao - A new wave of intelligent upgrading is sweeping across the supermarket industry. Recently, intelligent interactive light boxes, which integrate touch query, real-time data update and other functions, have been officially put into use in several large supermarket chains in Beijing, Shanghai and Guangzhou. This innovative equipment breaks the limitations of traditional price tags and promotional boards, and provides consumers with a more convenient, efficient and personalized shopping experience, marking a new stage of "smart retail" in the daily consumer field. In a RT-Mart supermarket located in Chaoyang District, Beijing, the intelligent interactive light boxes installed in the fresh food area have become a "new favorite" for consumers. Unlike the static signs in the past, these light boxes are equipped with high-definition touch screens. When a customer touches the icon of "Australian beef tenderloin" on the screen, detailed information such as the origin of the product, feeding method, storage temperature, nutritional composition, and even matching cooking recipes immediately pops up. "I used to spend a long time checking the production date and origin on the packaging. Now I can get all the information with a light touch. It's really convenient," said Ms. Wang, a regular customer who was buying ingredients for dinner. The real-time data update function of the intelligent interactive light box has solved a major pain point for both supermarkets and consumers. According to the store manager Mr. Zhang, the light boxes are connected to the supermarket's background management system through the Internet of Things technology. When the price of goods is adjusted, the promotional activities are updated, or the stock is insufficient, the information on the light box can be synchronized in real time without manual replacement. "During the Mid-Autumn Festival promotion, we launched a 'limited-time flash sale' activity for mooncakes. The light box automatically updated the remaining quantity every 10 minutes, which not only stimulated consumers' purchasing enthusiasm but also avoided the embarrassment of 'out-of-stock but still on promotion' caused by delayed information," Mr. Zhang added. Data shows that the sales volume of the mooncake area equipped with interactive light boxes increased by 58% compared with the same period last year, and the customer complaint rate about information asymmetry decreased by 92%. In addition to facilitating consumers, these intelligent light boxes also provide strong data support for supermarket operation and management. The background system can record the touch data of consumers, such as which products are queried most frequently, the average stay time of customers in front of the light box, and the preference for promotional information. "We found that consumers in the snack area are more concerned about 'sugar-free' and 'low-calorie' labels through data analysis. Therefore, we adjusted the display position of related products and increased targeted promotions, which led to a 35% increase in sales of sugar-free snacks in a month," said the marketing director of the supermarket chain. The application of intelligent interactive light boxes also reflects the concept of green and environmental protection. Compared with traditional paper price tags that need to be replaced frequently, the electronic display of interactive light boxes can save a large amount of paper consumption. Taking a medium-sized supermarket with 10,000 kinds of goods as an example, it can save about 50,000 sheets of paper per year, reducing the environmental pressure caused by printing and waste paper treatment. At the same time, the light boxes adopt energy-saving LED backlight technology, which has a power consumption of only 12W per unit, 40% lower than that of ordinary electronic display screens. Industry insiders pointed out that the popularization of intelligent interactive light boxes is an inevitable trend in the development of the retail industry. With the continuous progress of technologies such as 5G, big data and artificial intelligence, these light boxes are expected to realize more functions in the future, such as personalized recommendation based on consumer purchase history, online order and in-store pickup, and interactive games to enhance consumer stickiness. "Intelligent interactive equipment is not only a tool to display information, but also a bridge connecting consumers and supermarkets. It will reshape the shopping scene and promote the transformation and upgrading of the entire retail industry," said Dr. Liu, a researcher at the China Retail Research Center. It is understood that the supermarket chain plans to promote the intelligent interactive light boxes to all its stores across the country within this year. Other retail giants such as Walmart and Carrefour have also started negotiations with technology suppliers, and the era of intelligent interactive shopping in supermarkets is coming.
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